Unfair trade practice by beauty-products manufacturers

For years, the companies such as P & G, Hindustan Unilever, and Ponds have been playing on the consumer’s preference (?) for white skin with false claims in the advertisements. A good example is Fair and Lovely advertisement. One of my friends with dark skin has used the cream for over 2 decades without any change in the color. The latest products to hit the market are: Olay Total Effects (anti-ageing cream) and some Garnier products.

It is high time that the consumers forward their grievances to the industry watchdog Advertising Standards Control of India (ASCI) and prevail upon to take stringent actions against these companies for unsubstantiated claims through the advertisements. In general, such advertisements need to be regulated.