Friday, June 20, 2008

Consumer’s Experience – Reliance Fresh

Reliance Fresh retail stores are opened in many places in Mumbai and Navi Mumbai. A typical consumer’s experience in its retail store at Sector 15, Belapur, Navi Mumbai is detailed here.

The vegetables are always in short supply. There are no varieties in vegetables. No consumer wants to go from shop to shop to buy his daily requirements of vegetables. Everybody expected to buy all the vegetable requirements from one shop – Reliance Fresh. Consumer is highly disappointed.

The prices are definitely not cheaper than other vegetable shops. Fruits are very expensive, 40-50% higher than other stores nearby. The worst part of the store is the staff members, both billing and in sales. They are far from courteous; seem to be not interested in the job. They show hardly any interest in doing business for Reliance. Manager is never found in the stores. He is hiding somewhere on the sly and smoking. Too much of plastics are wasted in the store. Definitely, the retail store is not environment-friendly.

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