Drug promotional activities, such as doling out expensive gifts and foreign trips to doctors are rampant among the drug companies. This practice existed for years and the doctors over-prescribe these costly medicines to patients. It is felt that the government should intervene to curb this menace legally. The Supreme Court has also directed the government to take steps to control price of essential life saving medicines.
The drug company associations have now agreed to frame a uniform Code of Ethics and promises to ensure its effective enforcement, as a matter of self regulation. But, in India self regulation never worked in the past. The government has set up a group of ministers to formulate the “pharma policy” to control the price of life saving drugs and take stringent action against any drug company which deviates from the code of ethics. Now, how to ensure that the medical doctors also follow certain code of conduct so that the patients get a “fair deal” in medical management.
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